Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4882DD
RGB
72, 130, 221
HSL
217, 69%, 57%
HSB
217, 67%, 87%
CMYK
67, 41, 0, 13
LAB
54, 3, -53
LCH
54, 53, 274
OKLCH
0.61, 0.15, 259
XYZ
24, 23, 71
LUV
54, -23, -81
HWB
217, 28%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.