Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4883A1
RGB
72, 131, 161
HSL
200, 38%, 46%
HSB
200, 55%, 63%
CMYK
55, 19, 0, 37
LAB
52, -13, -22
LCH
52, 26, 239
OKLCH
0.58, 0.08, 232
XYZ
17, 20, 37
LUV
52, -25, -31
HWB
200, 28%, 37%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.