Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4883A2
RGB
72, 131, 162
HSL
201, 38%, 46%
HSB
201, 56%, 64%
CMYK
56, 19, 0, 36
LAB
52, -13, -23
LCH
52, 26, 240
OKLCH
0.58, 0.08, 233
XYZ
17, 20, 37
LUV
52, -25, -32
HWB
201, 28%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.