Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488494
RGB
72, 132, 148
HSL
193, 35%, 43%
HSB
193, 51%, 58%
CMYK
51, 11, 0, 42
LAB
52, -17, -15
LCH
52, 23, 222
OKLCH
0.58, 0.07, 217
XYZ
16, 20, 31
LUV
52, -26, -19
HWB
193, 28%, 42%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.