Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48849A
RGB
72, 132, 154
HSL
196, 36%, 44%
HSB
196, 53%, 60%
CMYK
53, 14, 0, 40
LAB
52, -15, -18
LCH
52, 24, 230
OKLCH
0.58, 0.07, 224
XYZ
17, 20, 34
LUV
52, -26, -24
HWB
196, 28%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.