Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488598
RGB
72, 133, 152
HSL
194, 36%, 44%
HSB
194, 53%, 60%
CMYK
53, 12, 0, 40
LAB
52, -16, -17
LCH
52, 23, 225
OKLCH
0.58, 0.07, 220
XYZ
17, 20, 33
LUV
52, -26, -22
HWB
194, 28%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.