Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48859E
RGB
72, 133, 158
HSL
197, 37%, 45%
HSB
197, 54%, 62%
CMYK
54, 16, 0, 38
LAB
52, -15, -20
LCH
52, 25, 233
OKLCH
0.59, 0.07, 227
XYZ
17, 21, 35
LUV
52, -26, -27
HWB
197, 28%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.