Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4886E5
RGB
72, 134, 229
HSL
216, 75%, 59%
HSB
216, 69%, 90%
CMYK
69, 41, 0, 10
LAB
55, 3, -55
LCH
55, 55, 274
OKLCH
0.63, 0.16, 259
XYZ
25, 24, 77
LUV
55, -25, -85
HWB
216, 28%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.