Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4887AC
RGB
72, 135, 172
HSL
202, 41%, 48%
HSB
202, 58%, 67%
CMYK
58, 22, 0, 33
LAB
53, -13, -26
LCH
53, 29, 244
OKLCH
0.60, 0.09, 236
XYZ
19, 22, 42
LUV
53, -26, -37
HWB
202, 28%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.