Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4889EA
RGB
72, 137, 234
HSL
216, 79%, 60%
HSB
216, 69%, 92%
CMYK
69, 41, 0, 8
LAB
56, 3, -56
LCH
56, 56, 273
OKLCH
0.63, 0.16, 258
XYZ
26, 25, 81
LUV
56, -25, -87
HWB
216, 28%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.