Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488AC5
RGB
72, 138, 197
HSL
208, 52%, 53%
HSB
208, 63%, 77%
CMYK
63, 30, 0, 23
LAB
55, -8, -38
LCH
55, 38, 259
OKLCH
0.62, 0.11, 248
XYZ
22, 24, 56
LUV
55, -27, -56
HWB
208, 28%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.