Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488ADB
RGB
72, 138, 219
HSL
213, 67%, 57%
HSB
213, 67%, 86%
CMYK
67, 37, 0, 14
LAB
56, -2, -49
LCH
56, 49, 268
OKLCH
0.63, 0.14, 255
XYZ
25, 25, 70
LUV
56, -26, -74
HWB
213, 28%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.