Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488BF4
RGB
72, 139, 244
HSL
217, 89%, 62%
HSB
217, 70%, 96%
CMYK
70, 43, 0, 4
LAB
57, 5, -60
LCH
57, 60, 275
OKLCH
0.65, 0.17, 259
XYZ
28, 26, 89
LUV
57, -26, -93
HWB
217, 28%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.