Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488DD9
RGB
72, 141, 217
HSL
211, 66%, 57%
HSB
211, 67%, 85%
CMYK
67, 35, 0, 15
LAB
57, -4, -46
LCH
57, 46, 265
OKLCH
0.63, 0.13, 253
XYZ
25, 25, 69
LUV
57, -27, -71
HWB
211, 28%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.