Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488FAD
RGB
72, 143, 173
HSL
198, 41%, 48%
HSB
198, 58%, 68%
CMYK
58, 17, 0, 32
LAB
56, -16, -23
LCH
56, 28, 235
OKLCH
0.62, 0.08, 228
XYZ
20, 24, 43
LUV
56, -29, -32
HWB
198, 28%, 32%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.