Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4895C8
RGB
72, 149, 200
HSL
204, 54%, 53%
HSB
204, 64%, 78%
CMYK
64, 25, 0, 22
LAB
58, -13, -34
LCH
58, 36, 250
OKLCH
0.64, 0.11, 240
XYZ
24, 27, 59
LUV
58, -31, -50
HWB
204, 28%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.