Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4895F4
RGB
72, 149, 244
HSL
213, 89%, 62%
HSB
213, 70%, 96%
CMYK
70, 39, 0, 4
LAB
60, 0, -56
LCH
60, 56, 270
OKLCH
0.67, 0.16, 255
XYZ
30, 29, 90
LUV
60, -29, -87
HWB
213, 28%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.