Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4898DF
RGB
72, 152, 223
HSL
208, 70%, 58%
HSB
208, 68%, 87%
CMYK
68, 32, 0, 13
LAB
60, -8, -44
LCH
60, 45, 260
OKLCH
0.66, 0.13, 248
XYZ
27, 29, 74
LUV
60, -31, -67
HWB
208, 28%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.