Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
489DD2
RGB
72, 157, 210
HSL
203, 61%, 55%
HSB
203, 66%, 82%
CMYK
66, 25, 0, 18
LAB
61, -14, -35
LCH
61, 38, 248
OKLCH
0.67, 0.11, 239
XYZ
26, 30, 65
LUV
61, -33, -53
HWB
203, 28%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.