Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
489EC2
RGB
72, 158, 194
HSL
198, 50%, 52%
HSB
198, 63%, 76%
CMYK
63, 19, 0, 24
LAB
61, -19, -27
LCH
61, 33, 235
OKLCH
0.66, 0.10, 228
XYZ
25, 30, 55
LUV
61, -34, -38
HWB
198, 28%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.