Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
489FC4
RGB
72, 159, 196
HSL
198, 51%, 53%
HSB
198, 63%, 77%
CMYK
63, 19, 0, 23
LAB
61, -19, -27
LCH
61, 33, 236
OKLCH
0.66, 0.10, 229
XYZ
25, 30, 57
LUV
61, -34, -39
HWB
198, 28%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.