Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
489FD6
RGB
72, 159, 214
HSL
203, 63%, 56%
HSB
203, 66%, 84%
CMYK
66, 26, 0, 16
LAB
62, -14, -36
LCH
62, 39, 249
OKLCH
0.67, 0.12, 240
XYZ
27, 31, 68
LUV
62, -34, -55
HWB
203, 28%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.