Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
489FDE
RGB
72, 159, 222
HSL
205, 69%, 58%
HSB
205, 68%, 87%
CMYK
68, 28, 0, 13
LAB
62, -12, -40
LCH
62, 42, 254
OKLCH
0.68, 0.13, 243
XYZ
28, 31, 74
LUV
62, -33, -61
HWB
205, 28%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.