Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48A2E2
RGB
72, 162, 226
HSL
205, 73%, 58%
HSB
205, 68%, 89%
CMYK
68, 28, 0, 11
LAB
63, -12, -41
LCH
63, 43, 253
OKLCH
0.69, 0.13, 243
XYZ
29, 33, 77
LUV
63, -34, -62
HWB
205, 28%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.