Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48A2F2
RGB
72, 162, 242
HSL
208, 87%, 62%
HSB
208, 70%, 95%
CMYK
70, 33, 0, 5
LAB
64, -8, -49
LCH
64, 49, 261
OKLCH
0.69, 0.15, 248
XYZ
32, 34, 89
LUV
64, -33, -76
HWB
208, 28%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.