Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48A3CD
RGB
72, 163, 205
HSL
199, 57%, 54%
HSB
199, 65%, 80%
CMYK
65, 20, 0, 20
LAB
63, -18, -30
LCH
63, 35, 239
OKLCH
0.68, 0.11, 231
XYZ
27, 32, 63
LUV
63, -35, -44
HWB
199, 28%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.