Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48A7FF
RGB
72, 167, 255
HSL
209, 100%, 64%
HSB
209, 72%, 100%
CMYK
72, 35, 0, 0
LAB
66, -7, -53
LCH
66, 53, 263
OKLCH
0.71, 0.16, 250
XYZ
35, 36, 100
LUV
66, -35, -83
HWB
209, 28%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.