Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48AAF9
RGB
72, 170, 249
HSL
207, 94%, 63%
HSB
207, 71%, 98%
CMYK
71, 32, 0, 2
LAB
67, -10, -49
LCH
67, 50, 258
OKLCH
0.72, 0.15, 246
XYZ
34, 37, 95
LUV
67, -36, -76
HWB
207, 28%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.