Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48ABDB
RGB
72, 171, 219
HSL
200, 67%, 57%
HSB
200, 67%, 86%
CMYK
67, 22, 0, 14
LAB
66, -19, -33
LCH
66, 38, 241
OKLCH
0.70, 0.12, 233
XYZ
30, 36, 72
LUV
66, -38, -50
HWB
200, 28%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.