Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48ABED
RGB
72, 171, 237
HSL
204, 82%, 61%
HSB
204, 70%, 93%
CMYK
70, 28, 0, 7
LAB
66, -14, -42
LCH
66, 44, 252
OKLCH
0.71, 0.13, 241
XYZ
33, 37, 85
LUV
66, -37, -65
HWB
204, 28%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.