Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48ACEF
RGB
72, 172, 239
HSL
204, 84%, 61%
HSB
204, 70%, 94%
CMYK
70, 28, 0, 6
LAB
67, -14, -43
LCH
67, 45, 252
OKLCH
0.71, 0.13, 242
XYZ
33, 37, 87
LUV
67, -37, -66
HWB
204, 28%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.