Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48AED8
RGB
72, 174, 216
HSL
198, 65%, 56%
HSB
198, 67%, 85%
CMYK
67, 19, 0, 15
LAB
66, -21, -31
LCH
66, 37, 236
OKLCH
0.71, 0.11, 229
XYZ
30, 37, 70
LUV
66, -39, -45
HWB
198, 28%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.