Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48AEF3
RGB
72, 174, 243
HSL
204, 88%, 62%
HSB
204, 70%, 95%
CMYK
70, 28, 0, 5
LAB
67, -14, -44
LCH
67, 46, 253
OKLCH
0.72, 0.14, 242
XYZ
34, 38, 90
LUV
67, -38, -68
HWB
204, 28%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.