Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48AFFD
RGB
72, 175, 253
HSL
206, 98%, 64%
HSB
206, 72%, 99%
CMYK
72, 31, 0, 1
LAB
68, -11, -48
LCH
68, 50, 257
OKLCH
0.73, 0.15, 245
XYZ
36, 39, 99
LUV
68, -37, -75
HWB
206, 28%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.