Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48B4FA
RGB
72, 180, 250
HSL
204, 95%, 63%
HSB
204, 71%, 98%
CMYK
71, 28, 0, 2
LAB
69, -15, -45
LCH
69, 47, 252
OKLCH
0.74, 0.14, 241
XYZ
36, 41, 96
LUV
69, -39, -69
HWB
204, 28%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.