Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48CBF3
RGB
72, 203, 243
HSL
194, 88%, 62%
HSB
194, 70%, 95%
CMYK
70, 16, 0, 5
LAB
76, -27, -31
LCH
76, 41, 228
OKLCH
0.79, 0.12, 222
XYZ
40, 51, 92
LUV
76, -48, -45
HWB
194, 28%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.