Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
49008D
RGB
73, 0, 141
HSL
271, 100%, 28%
HSB
271, 100%, 55%
CMYK
48, 100, 0, 45
LAB
20, 49, -60
LCH
20, 77, 309
OKLCH
0.35, 0.19, 297
XYZ
8, 3, 25
LUV
20, 7, -65
HWB
271, 0%, 45%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.