Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
49009A
RGB
73, 0, 154
HSL
268, 100%, 30%
HSB
268, 100%, 60%
CMYK
53, 100, 0, 40
LAB
22, 51, -66
LCH
22, 83, 308
OKLCH
0.36, 0.20, 293
XYZ
9, 4, 31
LUV
22, 6, -72
HWB
268, 0%, 40%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.