Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
490109
RGB
73, 1, 9
HSL
353, 97%, 15%
HSB
353, 99%, 29%
CMYK
0, 99, 88, 71
LAB
13, 33, 16
LCH
13, 37, 27
OKLCH
0.26, 0.10, 23
XYZ
3, 1, 0
LUV
13, 39, 6
HWB
353, 0%, 71%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.