Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
490A79
RGB
73, 10, 121
HSL
274, 85%, 26%
HSB
274, 92%, 47%
CMYK
40, 92, 0, 53
LAB
19, 43, -49
LCH
19, 65, 311
OKLCH
0.33, 0.16, 303
XYZ
6, 3, 18
LUV
19, 10, -54
HWB
274, 4%, 53%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.