Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
490D02
RGB
73, 13, 2
HSL
9, 95%, 15%
HSB
9, 97%, 29%
CMYK
0, 82, 97, 71
LAB
14, 28, 21
LCH
14, 35, 37
OKLCH
0.27, 0.09, 34
XYZ
3, 2, 0
LUV
14, 37, 11
HWB
9, 1%, 71%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.