Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
490F00
RGB
73, 15, 0
HSL
12, 100%, 14%
HSB
12, 100%, 29%
CMYK
0, 79, 100, 71
LAB
15, 27, 22
LCH
15, 35, 40
OKLCH
0.27, 0.09, 37
XYZ
3, 2, 0
LUV
15, 37, 12
HWB
12, 0%, 71%
Pantone
478 C
Harmonies
Shades & tints
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