Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
491902
RGB
73, 25, 2
HSL
19, 95%, 15%
HSB
19, 97%, 29%
CMYK
0, 66, 97, 71
LAB
16, 22, 24
LCH
16, 33, 47
OKLCH
0.28, 0.08, 43
XYZ
3, 2, 0
LUV
16, 32, 14
HWB
19, 1%, 71%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.