Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
491B08
RGB
73, 27, 8
HSL
18, 80%, 16%
HSB
18, 89%, 29%
CMYK
0, 63, 89, 71
LAB
17, 22, 22
LCH
17, 31, 46
OKLCH
0.29, 0.08, 41
XYZ
3, 2, 0
LUV
17, 30, 13
HWB
18, 3%, 71%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.