Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
491D06
RGB
73, 29, 6
HSL
21, 85%, 15%
HSB
21, 92%, 29%
CMYK
0, 60, 92, 71
LAB
17, 20, 23
LCH
17, 31, 49
OKLCH
0.29, 0.07, 45
XYZ
3, 2, 0
LUV
17, 29, 14
HWB
21, 2%, 71%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.