Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
491E09
RGB
73, 30, 9
HSL
20, 78%, 16%
HSB
20, 88%, 29%
CMYK
0, 59, 88, 71
LAB
18, 20, 23
LCH
18, 30, 49
OKLCH
0.29, 0.07, 44
XYZ
3, 2, 1
LUV
18, 29, 13
HWB
20, 4%, 71%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.