Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
491F62
RGB
73, 31, 98
HSL
278, 52%, 25%
HSB
278, 68%, 38%
CMYK
26, 68, 0, 62
LAB
21, 30, -32
LCH
21, 44, 313
OKLCH
0.33, 0.12, 310
XYZ
5, 3, 12
LUV
21, 12, -38
HWB
278, 12%, 62%
Pantone
2685 C
Harmonies
Shades & tints
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