Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
491FBA
RGB
73, 31, 186
HSL
256, 71%, 43%
HSB
256, 83%, 73%
CMYK
61, 83, 0, 27
LAB
28, 49, -75
LCH
28, 89, 303
OKLCH
0.42, 0.22, 284
XYZ
12, 6, 47
LUV
28, 1, -90
HWB
256, 12%, 27%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.