Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
492107
RGB
73, 33, 7
HSL
24, 83%, 16%
HSB
24, 90%, 29%
CMYK
0, 55, 90, 71
LAB
18, 18, 24
LCH
18, 30, 53
OKLCH
0.30, 0.07, 50
XYZ
3, 3, 1
LUV
18, 27, 15
HWB
24, 3%, 71%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.