Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
493B10
RGB
73, 59, 16
HSL
45, 64%, 17%
HSB
45, 78%, 29%
CMYK
0, 19, 78, 71
LAB
26, 2, 28
LCH
26, 28, 85
OKLCH
0.36, 0.06, 91
XYZ
4, 5, 1
LUV
26, 11, 23
HWB
45, 6%, 71%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.